I was recently watching "Riding Giants" and Laird Hamilton was catching one of those 80 foot monsters after being towed in by a jet-ski. Up until then, the movie was scored by the awful rockabilly and ukelele muzak that usually accompanies surf documentaries. But as Laird screamed up and down this massive wave, the scene was scored instead by Moby's "Inside", a deeply personal and introspective ambient track rolling over you.

And I thought - they get it. The perfect moment when the outside world doesn't matter and thought, action and environment are one.

And that's the goal. To recreate that one moment and bring it to you, wherever you are.


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2006 K.K. Elsewhere. All logos and branding trademark pending.